The PBS BBA prepares graduates for a wide range of managerial positions in business and non-profit organizations with special emphasis on crucial areas of specialization to meet the market need.Students acquire fundamental as well as practical professional skills in all phases of business including decision-making and problem-solving capacities. Further, this undergraduate program prepares individuals to plan, organize, direct, and control the functions and processes of a firm and an organization. The program includes instruction in management theory, human-resource management and behavior, accounting and other qualitative methods, purchasing and logistics, organization and production, and marketing and business decision-making. Not to mention, this academic program provides students with a sound conceptual foundation and practical skill in various areas of business.
About the Course
The BBA Marketing is focused on the overall technical and professional preparation in the field of Marketing. With the combination of courses that focus on various aspects of marketing like advertising, sales, consumer behavior, pricing strategies and public relations, students get a platform that leads to next step in their careers.