BBA is world’s another sought after business qualification that integrates academic rigor with real-life problem-solving approaches, which ultimately equips the BBA graduates with the entrepreneurial know-how to excel at business and management.
The program curriculum fuses business/ management theories with day-to-day business issues. Students at this level are trained to explore fundamental business concepts while they simultaneously develop an awareness of ethically and socially responsible business practices, henceforth becoming team leaders capable of working effectively in a dynamic business world.
The PBS BBA is a 4-year, 120-credit program structured and built to produce middle-level managers/ business leaders. Equally competitive with the existing courses within the national curricula at Universities here in Nepal, this Westcliff University degree offered by PBS is an international degree, which adheres to a global standard of curriculum to garner international recognition while it still embraces local business/ managerial values. The School believes this transnational fusion embodied in the program produces human resources that not only cater to the needs of both the domestic and global markets but also thrive individually and professionally.
The PBS BBA prepares graduates for a wide range of managerial positions in business and non-profit organizations with special emphasis on crucial areas of specialization to meet the market needs.Students acquire fundamental as well as practical professional skills in all phases of business including decision-making and problem-solving capacities. Further, this undergraduate program prepares individuals to plan, organize, direct, and control the functions and processes of a firm and an organization. The program includes instruction in management theory, human-resource management and behavior, accounting and other qualitative methods, purchasing and logistics, organization and production, and marketing and business decision-making. Not to mention, this academic program provides students with a sound conceptual foundation and practical skill in various areas of business.
The BBA Marketing curriculum at PBS includes a whole range of exciting courses. This concentration prepares students with the knowledge and tools they need to be a marketing department officer or manager. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.
|BUS 115||Introduction to Communication||3 credit hours|
|BUS 120||English Composition||3 credit hours|
|BUS 135||College Algebra||3 credit hours|
|BUS 150||English Literature||3 credit hours|
|BUS 165||Human Geography||3 credit hours|
|HUM 170||Human Civilizations||3 credit hours|
|POL 205||International Relations||3 credit hours|
|PSY 235||Introduction to Psychology||3 credit hours|
|SOC 245||Introduction to Sociology||3 credit hours|
|SCI 280||Environmental Science||3 credit hours|
|PHL 190||Critical Thinking and Problem Solving||3 credit hours|
|BUS 347||Project Management||3 credit hours|
|BUS 130||E-Commerce||3 credit hours|
|BUS 335||Principles of Managerial Accounting||3 credit hours|
|BUS 358||Principles of Human Resource Management||3 credit hours|
|BUS 300||Foundations of Business||3 credit hours|
|BUS 305||Principles of Accounting||3 credit hours|
|BUS 310||Concepts of Microeconomics||3 credit hours|
|BUS 311||Concepts of Macroeconomics||3 credit hours|
|BUS 315||Introduction to Business Writing||3 credit hours|
|BUS 317||Introductions to Business Law||3 credit hours|
|BUS 320||Foundations of Statistics||3 credit hours|
|BUS 323||Introductions to Organizational Behavior||3 credit hours|
|BUS 325||Introductions to Leadership||3 credit hours|
|BUS 330||Principles of Marketing||3 credit hours|
|BUS 334||Essentials of Corporate Finance||3 credit hours|
|BUS 340||Introductions to Information System||3 credit hours|
|BUS 345||Fundamentals of Decision Making||3 credit hours|
|BUS 349||Foundations in Operations Management||3 credit hours|
|BUS 355||Essentials of Entrepreneurship||3 credit hours|
|BUS 387||Introductions to Business Research||3 credit hours|
|BUS 390||Development of Business Strategy||3 credit hours|
|BUS 367||The Necessities of International Marketing & Culture||3 credit hours|
|BUS 385||Principles of Advertising||3 credit hours|
|BUS 350||Introduction to Sales Management||3 credit hours|
|BUS 352||Consumer Behavior||3 credit hours|
|BUS 354||Principles of Branding||3 credit hours|
|BUS 378||Digital Marketing Strategy||3 credit hours|
|BUS 421||Customer Relationship Management||3 credit hours|
|BUS 423||Integrated Marketing Communication||3 credit hours|
The BBA program at PBS encourages students to achieve the following academic and professional objectives:
Highschool/+2/A-Level or equivalent degree in any discipline from recognized board of Nepal or from any other board across the globe recognized by HSEB board of Nepal. For A- level, 3.5 credit hours is required.
Student must complete 120 prescribed credit hours with a cumulative GPA of 2.0 or higher, including 60 credits core business courses, 45 credits foundation, general education and elective courses and 15 credits concentration courses. In addition, a 60-days internship with report submission is required.