BBA Philosophy

BBA is world’s another sought after business qualification that integrates academic rigor with real-life problem-solving approaches, which ultimately equips the BBA graduates with the entrepreneurial know-how to excel at business and management.

The program curriculum fuses business/ management theories with day-to-day business issues. Students at this level are trained to explore fundamental business concepts while they simultaneously develop an awareness of ethically and socially responsible business practices, henceforth becoming team leaders capable of working effectively in a dynamic business world.

BBA at Presidential

The PBS BBA is a 4-year, 120-credit program structured and built to produce middle-level managers/ business leaders. Equally competitive with the existing courses within the national curricula at Universities here in Nepal, this Westcliff University degree offered by PBS is an international degree, which adheres to a global standard of curriculum to garner international recognition while it still embraces local business/ managerial values. The School believes this transnational fusion embodied in the program produces human resources that not only cater to the needs of both the domestic and global markets but also thrive individually and professionally.

The PBS BBA prepares graduates for a wide range of managerial positions in business and non-profit organizations with special emphasis on crucial areas of specialization to meet the market needs.Students acquire fundamental as well as practical professional skills in all phases of business including decision-making and problem-solving capacities. Further, this undergraduate program prepares individuals to plan, organize, direct, and control the functions and processes of a firm and an organization. The program includes instruction in management theory, human-resource management and behavior, accounting and other qualitative methods, purchasing and logistics, organization and production, and marketing and business decision-making. Not to mention, this academic program provides students with a sound conceptual foundation and practical skill in various areas of business.

BBA–Concentration in Marketing

The BBA Marketing curriculum at PBS includes a whole range of exciting courses. This concentration prepares students with the knowledge and tools they need to be a marketing department officer or manager. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

Course Outline

BBA – General Education & Electives (45 credit hours)

Code	Course Title	Credits
BUS 115	Introduction to Communication	3 credit hours
BUS 120	English Composition	3 credit hours
BUS 135	College Algebra	3 credit hours
BUS 150	English Literature	3 credit hours
BUS 165	Human Geography	3 credit hours
HUM 170	Human Civilizations	3 credit hours
POL 205	International Relations	3 credit hours
PSY 235	Introduction to Psychology	3 credit hours
SOC 245	Introduction to Sociology	3 credit hours
SCI 280	Environmental Science	3 credit hours
PHL 190	Critical Thinking and Problem Solving	3 credit hours
BUS 347	Project Management	3 credit hours
BUS 130	E-Commerce	3 credit hours
BUS 335	Principles of Managerial Accounting	3 credit hours
BUS 358	Principles of Human Resource Management	3 credit hours

BBA - Core Courses (60 Credit hours)

Code	Course Title	Credits
BUS 300	Foundations of Business	3 credit hours
BUS 305	Principles of Accounting	3 credit hours
BUS 310	Concepts of Microeconomics	3 credit hours
BUS 311	Concepts of Macroeconomics	3 credit hours
BUS 315	Introduction to Business Writing	3 credit hours
BUS 317	Introductions to Business Law	3 credit hours
BUS 320	Foundations of Statistics	3 credit hours
BUS 323	Introductions to Organizational Behavior	3 credit hours
BUS 325	Introductions to Leadership	3 credit hours
BUS 330	Principles of Marketing	3 credit hours
BUS 334	Essentials of Corporate Finance	3 credit hours
BUS 340	Introductions to Information System	3 credit hours
BUS 345	Fundamentals of Decision Making	3 credit hours
BUS 349	Foundations in Operations Management	3 credit hours
BUS 355	Essentials of Entrepreneurship	3 credit hours
BUS 387	Introductions to Business Research	3 credit hours
BUS 390	Development of Business Strategy	3 credit hours
BUS 367	The Necessities of International Marketing & Culture	3 credit hours
BUS 385	Principles of Advertising	3 credit hours
BUS 350	Introduction to Sales Management	3 credit hours

BBA - Marketing Concentration (15 credits hours)

Code	Course Title	Credits
BUS 352	Consumer Behavior	3 credit hours
BUS 354	Principles of Branding	3 credit hours
BUS 378	Digital Marketing Strategy	3 credit hours
BUS 421	Customer Relationship Management	3 credit hours
BUS 423	Integrated Marketing Communication	3 credit hours

BBA PROGRAM LEARNING OUTCOMES

The BBA program at PBS encourages students to achieve the following academic and professional objectives:

Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
Illustrate the value of diversity when developing a global perspective
Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
Employ a sense of ethics and values which can be applied in a personal and professional environment
Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data

Eligibility

Highschool/+2/A-Level or equivalent degree in any discipline from recognized board of Nepal or from any other board across the globe recognized by HSEB board of Nepal. For A- level, 3.5 credit hours is required.

Duration

4 Years

Graduation Requirements

Student must complete 120 prescribed credit hours with a cumulative GPA of 2.0 or higher, including 60 credits core business courses, 45 credits foundation, general education and elective courses and 15 credits concentration courses. In addition, a 60-days internship with report submission is required.

Marketing