Presidential Business School

BBA Philosophy

BBA is world’s another sought after business qualification that integrates academic rigor with real-life problem-solving approaches, which ultimately equips the BBA graduates with the entrepreneurial know-how to excel at business and management.

The program curriculum fuses business/ management theories with day-to-day business issues. Students at this level are trained to explore fundamental business concepts while they simultaneously develop an awareness of ethically and socially responsible business practices, henceforth becoming team leaders capable of working effectively in a dynamic business world.

BBA at Presidential

The PBS BBA is a 4-year, 120-credit program structured and built to produce middle-level managers/ business leaders. Equally competitive with the existing courses within the national curricula at Universities here in Nepal, this Westcliff University degree offered by PBS is an international degree, which adheres to a global standard of curriculum to garner international recognition while it still embraces local business/ managerial values. The School believes this transnational fusion embodied in the program produces human resources that not only cater to the needs of both the domestic and global markets but also thrive individually and professionally.

The PBS BBA prepares graduates for a wide range of managerial positions in business and non-profit organizations with special emphasis on crucial areas of specialization to meet the market needs.Students acquire fundamental as well as practical professional skills in all phases of business including decision-making and problem-solving capacities. Further, this undergraduate program prepares individuals to plan, organize, direct, and control the functions and processes of a firm and an organization. The program includes instruction in management theory, human-resource management and behavior, accounting and other qualitative methods, purchasing and logistics, organization and production, and marketing and business decision-making. Not to mention, this academic program provides students with a sound conceptual foundation and practical skill in various areas of business.

BBA–Concentration in Marketing

The BBA Marketing  curriculum at PBS includes a whole range of exciting courses. This concentration prepares students with the knowledge and tools they need to be a marketing department officer or manager. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

Course Outline


BBA – General Education & Electives (45 credit hours)

CodeCourse TitleCredits
BUS 115Introduction to Communication3 credit hours
BUS 120English Composition3 credit hours
BUS 135College Algebra3 credit hours
BUS 150English Literature3 credit hours
BUS 165Human Geography3 credit hours
HUM 170Human Civilizations3 credit hours
POL 205International Relations3 credit hours
PSY 235Introduction to Psychology3 credit hours
SOC 245Introduction to Sociology3 credit hours
SCI 280Environmental Science3 credit hours
PHL 190Critical Thinking and Problem Solving3 credit hours
BUS 347Project Management3 credit hours
BUS 130E-Commerce3 credit hours
BUS 335Principles of Managerial Accounting3 credit hours
BUS 358Principles of Human Resource Management3 credit hours

BBA - Core Courses (60 Credit hours)

CodeCourse TitleCredits
BUS 300Foundations of Business3 credit hours
BUS 305Principles of Accounting3 credit hours
BUS 310Concepts of Microeconomics3 credit hours
BUS 311Concepts of Macroeconomics3 credit hours
BUS 315Introduction to Business Writing3 credit hours
BUS 317Introductions to Business Law3 credit hours
BUS 320Foundations of Statistics3 credit hours
BUS 323Introductions to Organizational Behavior3 credit hours
BUS 325Introductions to Leadership3 credit hours
BUS 330Principles of Marketing3 credit hours
BUS 334Essentials of Corporate Finance3 credit hours
BUS 340Introductions to Information System3 credit hours
BUS 345Fundamentals of Decision Making3 credit hours
BUS 349Foundations in Operations Management3 credit hours
BUS 355Essentials of Entrepreneurship3 credit hours
BUS 387Introductions to Business Research3 credit hours
BUS 390Development of Business Strategy3 credit hours
BUS 367The Necessities of International Marketing & Culture3 credit hours
BUS 385Principles of Advertising 3 credit hours
BUS 350Introduction to Sales Management3 credit hours


BBA - Marketing Concentration (15 credits hours)

CodeCourse TitleCredits
BUS 352Consumer Behavior3 credit hours
BUS 354Principles of Branding3 credit hours
BUS 378Digital Marketing Strategy3 credit hours
BUS 421Customer Relationship Management3 credit hours
BUS 423Integrated Marketing Communication3 credit hours



The BBA program at PBS encourages students to achieve the following academic and professional objectives:


  • Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
  • Illustrate the value of diversity when developing a global perspective
  • Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
  • Employ a sense of ethics and values which can be applied in a personal and professional environment
  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data


Highschool/+2/A-Level or equivalent degree in any discipline from recognized board of Nepal or from any other board across the globe recognized by HSEB board of Nepal. For A- level, 3.5 credit hours is required.


4 Years

Graduation Requirements

Student must complete 120 prescribed credit hours with a cumulative GPA of 2.0 or higher, including 60 credits core business courses, 45 credits foundation, general education and elective courses and 15 credits concentration courses. In addition, a 60-days internship with report submission is required.