Marketing

MBA Philosophy

MBA is the world’s most valuable business qualification. It is a powerful embodiment of some of the most desirable attributes in any executive: intelligence, innovation and determination.

The Master of Business Administration curriculum includes a whole range of exciting courses. The goal is to develop motivation in students to appreciate the wisdom of acquiring lifelong learning; to equip students with well developed analytical, conceptual, quantitative human skills; to nurture positive attitude and self-confidence, and to develop the ability in leading and working in teams, and to shoulder responsibility and understand business ethics.

MBA at Presidential

The PBS MBA Course conceived primarily to suit the need of the working professionals is a 2 years, 60-credit program structured to allow enough flexibility for (working) students. Equally competitive with the existent full-time courses within the domestic curricula from diverse national universities, this Westcliff University degree offered by PBS is an internationally-recognized degree, which is hybrid in nature. While it adheres to a global standard of curriculum to garner international recognition, it also integrates local business/ managerial values to produce human resources that cater to the need of the domestic market in addition to the international one.

MBA–Concentration in Marketing

This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

Course Outline

MBA CORE COURSE (48 CREDIT HOURS)

CODE	COURSE TITLE
BUS 600	Managerial Communication
BUS 505	Managerial Economics
BUS 540	Organizational Behavior
BUS 604	Data Analysis & Business Intelligence
BUS 550	Financial Management
BUS 510	Marketing Management
BUS 607	Human Resources Management
BUS 535	Managerial Accounting
BUS 601	Operations Management
BUS 530	Managing Information Systems & Technology
BUS 500	Organizational Leadership
BUS 605	Business Research Methodology
BUS 651	Entrepreneurship and New Ventures
BUS 602	Business Law
BUS 525	Strategic Management in a Globalized Economy
BUS 557	Applied Methods Capstone

Concentration in Marketing (12 Credit hours)

Code	Course Title
BUS 610	Consumer Behavior
BUS 612	Market Research
BUS 611	e-Commerce Marketing Management
BUS 613	Strategic Brand Management

MBA PROGRAM LEARNING OUTCOMES

The MBA program at PBS encourages students to achieve the following academic and professional objectives:

Develop mastery of functional components of business—economics, marketing, accounting, finance, law, organizational behaviour, and leadership
Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
Appraise current information technology effectively to support business decision making
Value and integrate diversity and a global perspective in business decisions
Compile independent, critical thinking, and reasoning skills to critique problems and develop problem-solving and decision-making abilities
Integrate ethical issues in a business context and formulate alternatives that demonstrate ethical values
Facilitate the use of research and information from all mediums for the purpose of promoting critical thinking as it is applied to learning complex business concepts
Evaluate, analyze, and communicate quantitative data to improve and sustain strategic business initiatives

Eligibility

Bachelor’s degree in any discipline from a recognized university of Nepal or from universities around the globe with a minimum CGPA of 2.0, or 45% or an equivalent grade scale in undergraduate level.

Duration

2 Years

Graduation Requirements

Student must complete sixty (60) prescribed credit hours with a cumulative GPA of 3.0 or higher, including 48 credits MBA core course and 12 credits concentration course.