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BBA -Marketing
Overview
The Bachelor of Business Administration (BBA) at Presidential Graduate School (PGS) is a rigorous 4-year, 120-credit degree awarded by Westcliff University. It offers Nepalese students a distinct advantage: an internationally recognized qualification that seamlessly integrates global business standards with local market values.
Designed to cultivate competent middle-level managers and entrepreneurs, this program bridges the gap between academic theory and real-world application. You will master fundamental disciplines that include accounting, human resources, marketing, and logistics while learning to navigate day-to-day operational challenges. By emphasizing ethical, socially responsible practices and hands-on problem-solving, the curriculum directly develops your capacity to plan, lead teams, and make strategic decisions.
To tailor your education to your specific career ambitions, the BBA program offers focused concentrations in Finance, Marketing, and Entrepreneurship.
Whether your goal is to drive innovation within Nepal's domestic market or pursue opportunities globally, this BBA equips you with the robust conceptual foundation and practical skills required to succeed in any dynamic organization.
Highlights
- Global Recognition & Local Relevance: As an internationally recognized qualification, this 120-credit program seamlessly integrates global business standards with local market values, equipping you to succeed in both domestic and international arenas.
- Analytical Problem-Solving: Bridge the gap between academic theory and real-world application. You will master critical quantitative tools and foundational management principles to make informed decisions and solve complex, day-to-day operational challenges.
- Ethical Leadership & Communication: Develop the powerful communication skills and cultural sensitivity required to build strong professional relationships. The curriculum emphasizes socially responsible practices, preparing you to lead diverse teams effectively and ethically.
- Innovation & Strategic Planning: Cultivate an entrepreneurial mindset. You will learn to identify new business opportunities, formulate comprehensive and adaptable business plans, and drive sustainable growth within any dynamic business setting.
Program Content
The BBA in Marketing curriculum at PBS encompasses a wide array of exciting courses. This specialization equips students with the knowledge and tools required to become effective marketing department officers or managers. The program places a strong emphasis on the global dimensions of marketing, the development of specialized plans for marketing, sales, and advertising, as well as the interplay between the marketing department and other departments within the firm.
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MGT 402Customer Relationship Management3 Credit Hours
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MKT 303The Psychology of Consumer Behavior3 Credit Hours
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MKT 304Principles of Branding3 Credit Hours
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MKT 403Digital Marketing Strategy3 Credit Hours
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MKT 404Integrated Marketing Communication3 Credit Hours
Learning Outcomes
What you'll learn
Presidential Graduate School wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end, we strive to realize the following set of program outcomes for all our undergraduate Business Majors.
The Bachelor of Business Administration encourages students to achieve the following educational objectives:
- Describe effective business communication skills to build strong professional relationships, contribute ideas ethically, and exhibit cultural sensitivity in diverse business environments.
- Determine appropriate analytical tools and quantitative approaches to identify and address complex business problems.
- Compare comprehensive, adaptable, and innovative business plans that align with organizational objectives and foster growth and sustainability in dynamic business settings.
- Demonstrate proficiency in identifying business opportunities and creative, innovative solutions.
- Apply foundational management principles and practices to analyze business situations, make informed decisions, and contribute to the efficient and ethical operation of organizations.
Students must complete 120 prescribed credit hours with a cumulative GPA of 2.0 or higher, including 60 credits of core business courses, 45 credits of foundation, general education and elective courses and 15 credits of concentration courses. In addition, a 60-day internship with report submission is required.
High school/+2/A-Level or equivalent degree in any discipline from a recognized board of Nepal or any other board across the globe recognized by the HSEB board of Nepal.
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