Enquiry
Enquiry
MBA -Digital & Strategic Marketing
Overview
The Master of Business Administration (MBA) stands as the world's most valuable business qualification, serving as a powerful embodiment of intelligence, innovation, and determination. At Presidential Graduate School, the Westcliff University MBA program is thoughtfully tailored to transform both full-time students and working professionals into globally competent, and ethical leaders.
This rigorous two-year, 60-credit full-time program aligns perfectly with the highest international educational standards. By uniquely integrating both local and global business perspectives, the curriculum prepares you to solve real-world problems across diverse arenas, including Entrepreneurship, Financial Management, Human Resources, Strategic Marketing, and Supply Chain Management.
Finally, to tailor your education to your specific career ambitions, the MBA program offers focused concentrations in Finance, Digital and Strategic Marketing, Supply Chain Management and Entrepreneurship.
Highlights
- Global Competence & Academic Eligibility: The comprehensive 60-credit structure not only ensures international recognition but also makes you academically eligible to pursue higher education programs abroad.
- Industry-Expert Faculty: Your education is guided by renowned instructors with extensive industry experience. They bring real-world context and actual business cases into the classroom, sparking curiosity and equipping you with advanced analytical, conceptual, and quantitative skills.
- Powerful Peer Networking: With a strong emphasis on group work, you will learn alongside experienced working professionals. Their firsthand insights enrich the classroom experience, giving you an amazing opportunity to build a robust and highly relevant professional network.
- Dedicated Career Support: We are heavily invested in your personal and professional growth. Through tailored internships and active job placements, graduates step into the market with enhanced career prospects and the self-confidence to seize leadership opportunities.
The PGS MBA program does more than teach business. It fosters a profound understanding of business ethics, instills the value of lifelong learning, and empowers you to lead and succeed in an ever-evolving global market.
However, this ascent is rarely linear; it demands the patience to master each level and the hard work to outpace a competitive field. True success requires a commitment to continuous learning and constant up-skilling, ensuring that as the global business landscape shifts, your expertise remains not just relevant, but indispensable. By blending grit with an evolving skill set, you don’t just follow the market - you lead it.
Program Content
The MBA Digital and Strategic Marketing concentration is meticulously designed to equip students with the knowledge and tools essential for assuming pivotal roles as marketing directors, digital strategy managers, or brand officers. This specialized program places a strong emphasis on the evolving landscape of digital marketing and strategic decision-making, preparing graduates to lead with confidence in a digitally connected world.
Students gain in-depth understanding of consumer behavior and decision-making processes, enabling them to design marketing strategies that resonate with targeted audiences. The program emphasizes the use of data analytics and performance metrics to manage and optimize digital marketing campaigns effectively. Students also develop research-driven insights to support strategic planning, alongside learning how to innovate, develop, and successfully launch new products in competitive markets.
Furthermore, the curriculum highlights the strategic integration of marketing within broader organizational operations, promoting cross-functional collaboration and a systems-thinking approach. As a result, graduates emerge not only as innovative digital marketers but also as agile strategists who align marketing initiatives with organizational goals and deliver measurable value in dynamic business environments.
-
MKT 600Consumer Behavior & the Decision-Making Process3 Credit Hours
-
MKT 601Digital Marketing Metrics & Management3 Credit Hours
-
MKT 602Market Research3 Credit Hours
-
MKT 604New Product Development & Launch3 Credit Hours
Learning Outcomes
What you'll learn
The MBA program at PGS encourages students to achieve the following academic and professional objectives:
- Develop ethical and culturally sensitive strategic business communication skills to manage professional relationships in business environments
- Choose advanced data analysis techniques with ethical consideration to make strategic and informed business decisions
- Construct strategic business plans to enhance understanding of market trends, competitor analysis, and risk
- Devise innovative solutions that exemplify entrepreneurial thinking and foster a culture of innovation for business success
- Appraise strategic management applications and practices to transform organizations that can adapt to market demand
Student must complete sixty (60) prescribed credit hours with a cumulative GPA of 3.0 or higher, including 48 credits MBA core course and 12 credits concentration course.
Bachelor’s degree in any discipline from a recognized university of Nepal or from universities around the globe with a minimum CGPA of 2.0, or 45% or an equivalent grade scale in undergraduate level.
.jpeg)
TESTIMONIALS
Enquiry