The volume and value of data is increasing exponentially in this digital era. The International Data Corporation predicts that, by 2025, the total amount of digital data created worldwide will rise up to 175 zettabytes. It is aggregated mainly via social network, search engine, text messages, media files, IoT and sensors etc. Data allows for better decision making, more efficient teams, and company growth. Without the right skill set though, entering the data economy is a pipedream. However, the vastness and complexity of the data generated makes it impossible to be handled by traditional data processing and analysis systems. Data analytics makes it easy to handle such data.

This programme teaches groundbreaking tools and technologies focusing on gathering, exploring, discovering and visualizing the hidden patterns from vast amounts of data. The discovered interesting patterns are very useful for decision making and business growth.  Some of these tools and techniques are: database technology, cloud and big data management, data mining, supply chain analytics, time series analytics etc. Data analytics is widely adapted in every sector for making better decisions such as marketing, healthcare, banking and financial, e-commerce, social media, genomics, pharmaceutical, geographic information system and remote sensing, transportation etc. Along with data analytics, students develop the managerial skills for managing data analytics projects with a great deal of understanding business related issues.