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MBA -Marketing
Philosophy
The MBA stands as the world's most valuable business qualification, serving as a powerful embodiment of some of the most desirable attributes in any executive: intelligence, innovation, and determination.
The Master of Business Administration curriculum encompasses a diverse array of exciting courses. The primary objectives include fostering motivation among students to appreciate the wisdom of lifelong learning, equipping them with well-developed analytical, conceptual, and quantitative human skills, nurturing a positive attitude and self-confidence, and fostering the ability to lead and work effectively in teams. Additionally, the program aims to instill a sense of responsibility and a profound understanding of business ethics.
Overview
The Westcliff University MBA program, provided by the Presidential Graduate School (PGS), is tailored to meet the needs of both working professionals and full-time students seeking practical knowledge within a cohort of experienced peers. This two-year, 60-credit structured program aligns with the rigorous standards of full-time courses offered by international universities.The Westcliff University MBA program stands out because it follows global educational standards, ensuring international recognition. It uniquely integrates local and global perspectives on business and management values. This approach is crafted to develop professionals capable of solving real-world problems in diverse areas such as Business & Management, Entrepreneurship, Human Resources Management, Financial Management, Strategic Marketing, Organizational Management, Supply Chain Management, Business Strategy, and more.
This not only occurs in local markets but also extends to international arenas.
Additionally, the program boasts a renowned faculty with extensive industry experience, providing students with valuable insights and practical knowledge. Graduates of the program can anticipate enhanced career prospects and leadership opportunities in their chosen fields, making the Presidential's MBA a valuable investment in both personal and professional growth.
Courses Content
The MBA Marketing concentration is meticulously designed to equip students with the knowledge and tools essential for assuming pivotal roles as marketing department directors, managers, or officers. This specialized program places a strong emphasis on the global dimensions of marketing.
Students engaged in the MBA Marketing concentration delve into the intricacies of preparing various specialized plans, encompassing sales, marketing, branding, advertising, and strategic marketing. The curriculum is tailored to provide a comprehensive understanding of these key components in the realm of marketing, ensuring graduates are well-prepared for the demands of the dynamic business landscape.
Furthermore, the program delves into the critical relationship between the marketing department and other departments within the firm. This exploration adds depth to students' comprehension, fostering an interdisciplinary approach that is crucial in navigating the collaborative nature of modern businesses. As a result, graduates are not only adept marketers but also possess a holistic understanding of how marketing functions intertwine with broader organizational dynamics.
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MGT 600Influential and Impactful Communication3 Credit Hours
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BUS 626Statistical Analysis for Decision Making Process3 Credit Hours
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HRM 600Human Resources Management3 Credit Hours
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MGT 601Operations Management3 Credit Hours
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RES 600Business Research Methodology3 Credit Hours
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ENT 601Entrepreneurship and New Ventures3 Credit Hours
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BUS 602Business Law3 Credit Hours
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FIN 610Applied Corporate Financial Management3 Credit Hours
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ECO 500Managerial Economics3 Credit Hours
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ORG 500Organizational Behavior3 Credit Hours
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MKT 500Marketing Management3 Credit Hours
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MIS 500Managing Information Systems & Technology3 Credit Hours
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LDR 500Organizational Leadership3 Credit Hours
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MGT 500Strategic Management in a Globalized Economy3 Credit Hours
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CAP 600Applied Methods Capstone3 Credit Hours
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FIN 500Financial and Accounting Skills for Managers3 Credit Hours
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MGT 603Sales Management3 Credit Hours
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MKT 600Consumer Behavior and the Decision Making Process3 Credit Hours
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MKT 602Market Research3 Credit Hours
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MKT 603Strategic Brand Management3 Credit Hours
Learning Outcomes
What you'll learn
The MBA program at PBS encourages students to achieve the following academic and professional objectives:
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Develop mastery of functional components of business—economics, marketing, accounting, finance, law, organizational behaviour, and leadership
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Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
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Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
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Appraise current information technology effectively to support business decision making
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Value and integrate diversity and a global perspective in business decisions
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Compile independent, critical thinking, and reasoning skills to critique problems and develop problem-solving and decision-making abilities
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Integrate ethical issues in a business context and formulate alternatives that demonstrate ethical values
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Facilitate the use of research and information from all mediums for the purpose of promoting critical thinking as it is applied to learning complex business concepts
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Evaluate, analyze, and communicate quantitative data to improve and sustain strategic business initiatives
Student must complete sixty (60) prescribed credit hours with a cumulative GPA of 3.0 or higher, including 48 credits MBA core course and 12 credits concentration course.
Bachelor’s degree in any discipline from a recognized university of Nepal or from universities around the globe with a minimum CGPA of 2.0, or 45% or an equivalent grade scale in undergraduate level.
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