MBA -Marketing

2 Years 60 Credit Hours
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Philosophy

MBA is the world’s most valuable business qualification. It is a powerful embodiment of some of the most desirable attributes in any executive: intelligence, innovation, and determination.

The Master of Business Administration curriculum includes a whole range of exciting courses. The goal is to develop motivation in students to appreciate the wisdom of acquiring lifelong learning; to equip students with well developed analytical, conceptual, quantitative human skills; to nurture positive attitude and self-confidence, and to develop the ability in leading and working in teams, and to shoulder responsibility and understand business ethics.

Overview

The PBS MBA Course conceived primarily to suit the need of the working professionals is a 2 years, 60-credit program structured to allow enough flexibility for (working) students. Equally competitive with the existent full-time courses within the domestic curricula from diverse national universities, this Westcliff University degree offered by PBS is an internationally-recognized degree, which is hybrid in nature. While it adheres to a global standard of curriculum to garner international recognition, it also integrates local business/ managerial values to produce human resources that cater to the need of the domestic market in addition to the international one.

Courses Content
MBA–Specialization in Marketing

This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

 

2 Years 60 Credit Hours 20 Modules

  • BUS 505
    Managerial Economics
    3 Credit Hours
  • BUS 540
    Organizational Behavior
    3 Credit Hours
  • BUS 550
    Financial Management
    3 Credit Hours
  • BUS 510
    Marketing Management
    3 Credit Hours
  • BUS 535
    Managerial Accounting
    3 Credit Hours
  • BUS 530
    Managing Information Systems & Technology
    3 Credit Hours
  • BUS 500
    Organizational Leadership
    3 Credit Hours
  • BUS 525
    Strategic Management in a Globalized Economy
    3 Credit Hours
  • BUS 557
    Applied Methods Capstone
    3 Credit Hours

  • BUS 600
    Managerial Communication
    3 Credit Hours
  • BUS 604
    Data Analysis & Business Intelligence
    3 Credit Hours
  • BUS 607
    Human Resources Management
    3 Credit Hours
  • BUS 601
    Operations Management
    3 Credit Hours
  • BUS 605
    Business Research Methodology
    3 Credit Hours
  • BUS 651
    Entrepreneurship and New Ventures
    3 Credit Hours
  • BUS 602
    Business Law
    3 Credit Hours

  • BUS 603
    Sales Management
    3 Credit Hours
  • BUS 610
    Consumer Behavior
    3 Credit Hours
  • BUS 612
    Market Research
    3 Credit Hours
  • BUS 643
    Strategic Brand Management
    3 Credit Hours
Learning Outcomes

What you'll learn

The MBA program at PBS encourages students to achieve the following academic and professional objectives:

  • Develop mastery of functional components of business—economics, marketing, accounting, finance, law, organizational behaviour, and leadership

  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience

  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience

  • Appraise current information technology effectively to support business decision making

  • Value and integrate diversity and a global perspective in business decisions

  • Compile independent, critical thinking, and reasoning skills to critique problems and develop problem-solving and decision-making abilities

  • Integrate ethical issues in a business context and formulate alternatives that demonstrate ethical values

  • Facilitate the use of research and information from all mediums for the purpose of promoting critical thinking as it is applied to learning complex business concepts

  • Evaluate, analyze, and communicate quantitative data to improve and sustain strategic business initiatives

TESTIMONIALS

PBS Alumni, Mukta Pradhan, Human Resources - The British College, shares her story at Presidential Business School

Mukta Pradhan

PBS Alumni, Sujan Limbu, Director, Mount Olive School shares his story at Presidential Business School.

Sujan Limbu

Our Alumni, Mr. Arun Jha, Business Relations Head at LCCI Global Qualifications, reminisces his experiences at Presidential Business School.

Arun Jha

Our Alumni, Kalyan Adhikary, former GM of Dish Home. Now the Chairman of Future Foods sharing his journey with Presidential Business School.

Kalyan Adhikary

PBS Alumni, Sabin Adhikari, Branch Manager, Nepal Life Insurance shares his story at Presidential Business School.

Sabin Adhikari

Our student, Isha Arjyal shares her experience with Presidential Business School.

Isha Arjyal

Our student, Rupa Budhathoki shares her experience with Presidential Business School.

Rupa Budhathoki
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