MBA -Marketing
Philosophy
MBA is the world’s most valuable business qualification. It is a powerful embodiment of some of the most desirable attributes in any executive: intelligence, innovation, and determination.
The Master of Business Administration curriculum includes a whole range of exciting courses. The goal is to develop motivation in students to appreciate the wisdom of acquiring lifelong learning; to equip students with well developed analytical, conceptual, quantitative human skills; to nurture positive attitude and self-confidence, and to develop the ability in leading and working in teams, and to shoulder responsibility and understand business ethics.
Overview
The PBS MBA Course conceived primarily to suit the need of the working professionals is a 2 years, 60-credit program structured to allow enough flexibility for (working) students. Equally competitive with the existent full-time courses within the domestic curricula from diverse national universities, this Westcliff University degree offered by PBS is an internationally-recognized degree, which is hybrid in nature. While it adheres to a global standard of curriculum to garner international recognition, it also integrates local business/ managerial values to produce human resources that cater to the need of the domestic market in addition to the international one.
Courses Content
This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.
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ECO 500Managerial Economics3 Credit Hours
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ORG 500Organizational Behavior3 Credit Hours
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MKT 500Marketing Management3 Credit Hours
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MIS 500Managing Information Systems & Technology3 Credit Hours
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LDR 500Organizational Leadership3 Credit Hours
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MGT 500Strategic Management in a Globalized Economy3 Credit Hours
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CAP 600Applied Methods Capstone3 Credit Hours
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FIN 500Financial & Accounting Skills for Managers3 Credit Hours
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MGT 600Influential & Impactful Communication3 Credit Hours
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BUS 626Statistical Analysis for Decision Making Process3 Credit Hours
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HRM 600Human Resources Management3 Credit Hours
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MGT 601Operations Management3 Credit Hours
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RES 600Business Research Methodology3 Credit Hours
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ENT 601Entrepreneurship and New Ventures3 Credit Hours
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BUS 602Business Law3 Credit Hours
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FIN 610Applied Corporate Financial Management3 Credit Hours
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MGT 603Sales Management3 Credit Hours
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MKT 600Consumer Behavior & the Decision-Making Process3 Credit Hours
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MKT 602Market Research3 Credit Hours
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MKT 603Strategic Brand Management3 Credit Hours
Learning Outcomes
What you'll learn
The MBA program at PBS encourages students to achieve the following academic and professional objectives:
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Develop mastery of functional components of business—economics, marketing, accounting, finance, law, organizational behaviour, and leadership
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Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
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Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
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Appraise current information technology effectively to support business decision making
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Value and integrate diversity and a global perspective in business decisions
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Compile independent, critical thinking, and reasoning skills to critique problems and develop problem-solving and decision-making abilities
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Integrate ethical issues in a business context and formulate alternatives that demonstrate ethical values
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Facilitate the use of research and information from all mediums for the purpose of promoting critical thinking as it is applied to learning complex business concepts
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Evaluate, analyze, and communicate quantitative data to improve and sustain strategic business initiatives
Student must complete sixty (60) prescribed credit hours with a cumulative GPA of 3.0 or higher, including 48 credits MBA core course and 12 credits concentration course.
Bachelor’s degree in any discipline from a recognized university of Nepal or from universities around the globe with a minimum CGPA of 2.0, or 45% or an equivalent grade scale in undergraduate level.
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