The era of digital marketing has transformed the way companies communicate with customers. For students wishing to pursue a career in marketing, a BBA in Marketing in Nepal provides a great foundation.

At the Presidential Graduate School (PGS), regional campus of Westcliff University, USA, students are taught theoretical knowledge and are provided with practical exposure. This prepares them for an ever-changing and competitive job market in marketing. 

In this blog, we will explore the program, career opportunities, fees, other detailed information, and how PGS prepares students for success in marketing.

Table of Content

How a BBA in Marketing Prepares You for the Digital Marketing Era

What is a BBA in Marketing?

BBA in Marketing Program at PGS in Nepal.

How a BBA in Marketing Degree Prepares You for the Digital Marketing Era

Career Opportunities and Salaries for BBA in Marketing in Nepal

Total fee of BBA in Marketing at PGS in Nepal.

Final Considerations before Choosing BBA in Marketing

Conclusion

FAQs

What is a BBA in Marketing?

BBA in Marketing is an undergraduate program that teaches students how marketing works in real life. It covers basics of marketing, managing businesses, and using digital strategies. Students understand consumer behavior, create marketing campaigns, manage brands, and analyze data.

Graduates can pursue careers as digital marketing executive, brand manager, entrepreneurs, Sales Executive, financial analysts, social media manager, and market research analysts. The program provides a career oriented experience, and it blends classroom education with practical projects and internships.

BBA in Marketing Program at PGS in Nepal.

The BBA in Marketing at PGS is a 4-year, 12 Trimester program. The curriculum comprises 120 credit hours and 40 modules. The curriculum entails basic marketing topics including customer psychology and behavior, brand management, online brand strategies, and data-driven decision making.

Students also get practical exposure through internships, case studies, and industry projects, connecting what is learned in class with practical application.

How a BBA in Marketing Degree Prepares You for the Digital Marketing Era

The program focuses on digital marketing skills. These include social media marketing, search engine optimization (SEO), and content creation. Students learn to create campaigns, look at digital data, and adapt to the digital marketing age.

Some of the main areas where students can gain practical experience are  SEO, social media marketing, and content creation.

• Search Engine Optimization (SEO): Students learn how to optimize websites so they rank higher on search engines like Google and draw in more visitors. This helps companies gain more visibility and successfully reach their target audience quickly. 
• Social Media Marketing : The course covers how to interact with clients on sites like Facebook, Instagram, and Tiktok. Students will be aware of how to use social media to increase sales and brand recognition.
• Content Creation: Students learn how to create visually appealing blogs, videos, and graphics. This allows companies to meaningful conversions with their clients or customers and share their story.

The BBA in Marketing at PGS, combines theoretical knowledge with practical tools and techniques. This allows the students to be in a position to meet the needs of both Nepal and abroad business firms in today's era.

Career Opportunities and Salaries for BBA in Marketing in Nepal

PGS alumni of BBA in Marketing can pursue a career as a brand strategist, social media manager, or a digital marketing executive. The entry level positions in Nepal earn around NPR 20,000 to NPR 30,000 per month, but with good experience one can earn around NPR 50,000 to NPR 80,000 per month.

As you gain more exposure or more work experience, salaries and professional development can increase significantly. The programme equips students with abilities that are in great demand in Nepal's business communications field.

As you gain enough experience and practical exposure on the field, you can get into managerial roles with higher responsibilities and good salaries. This will help you grow professionally and personally. The program helps students with skills that are in high demand in Nepal’s marketing sector. 

Total fee of BBA in Marketing at PGS in Nepal.

The total fee of the BBA in Marketing at PGS is approximately NPR 11,90,000. The fees are to be paid trimester wise in order to manage families' budgets. Scholarships and financial assistance are provided on a merit basis for eligible and deserving students.

Investing your time and money in a BBA in Marketing from the PGS provides not only quality education but an advantage of being taught by industry experts, practical exposure, and career-oriented learning, which is useful both in Nepal and globally.

Final Considerations before Choosing BBA in Marketing

Students should evaluate their interest in online marketing, innovation, and data analysis before registration. A BBA in Marketing in Nepal suits students who are interested in strategy, communication, and technology. The program has a globally recognized curriculum, practical training, and career support and guidance to make sure students are ready for job opportunities in both local and global marketing.

Conclusion

Pursuing a BBA in Marketing from PGS in Nepal equips students to thrive and do better in the digital marketing era. Through a combination of solid academics, practical exposure, and career oriented training, students from Presidential Graduate School are well prepared and ready to take on creative and leadership roles and make their mark in the modern marketing industry.

FAQs

1. What are the requirements for BBA in Marketing in PGS in Nepal? 

Students must have completed +2 or equivalent degree with a GPA of 2.0 or higher in any stream and they must also meet PGS’s admission criteria.

2. Does PGS in Nepal provide scholarships for BBA in Marketing School?

Yes, PGS offers scholarships to motivated and deserving students based on merit and good academic performance. As part of this, an Early Motivation Scholarship is available, and students may also undergo a performance evaluation test to determine eligibility.

3. What types of  jobs can students get after completing a BBA in Marketing in Nepal? 

Graduates can work as social media managers, digital marketing executives, brand strategies, Sales Executive, and any other marketing roles in Nepal or internationally.