BBA -Marketing

4 years 150 Credit Hours
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Philosophy

Bachelors of Business Administration (BBA) is the world’s other sought-after business course that integrates academic rigor with real-life problem-solving approaches, which ultimately equips the BBA graduates with the entrepreneurial know-how to excel at business and management. The program curriculum fuses business/ management theories with day-to-day business issues. Students at this level are trained to explore fundamental business concepts while they simultaneously develop an awareness of ethically and socially responsible business practices, henceforth becoming team leaders capable of working effectively in a dynamic business world.

Overview

The PBS BBA is a 4-year, 120-credit program structured and built to produce middle-level managers/ business leaders. Equally competitive with the existing courses within the national curricula at Universities here in Nepal, this Westcliff University degree offered by PBS is an international degree, which adheres to a global standard of curriculum to garner international recognition while it still embraces local business/ managerial values. The School believes this transnational fusion embodied in the program produces human resources that not only cater to the needs of both the domestic and global markets but also thrive individually and professionally.

The PBS BBA prepares graduates for a wide range of managerial positions in business and non-profit organizations with special emphasis on crucial areas of specialization to meet the market needs.Students acquire fundamental as well as practical professional skills in all phases of business including decision-making and problem-solving capacities. Further, this undergraduate program prepares individuals to plan, organize, direct, and control the functions and processes of a firm and an organization. The program includes instruction in management theory, human-resource management and behavior, accounting and other qualitative methods, purchasing and logistics, organization and production, and marketing and business decision-making. Not to mention, this academic program provides students with a sound conceptual foundation and practical skill in various areas of business.

Courses Content
BBA–Specialization in Marketing

The BBA Marketing  curriculum at PBS includes a whole range of exciting courses. This concentration prepares students with the knowledge and tools they need to be a marketing department officer or manager. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

4 years 150 Credit Hours 50 Modules

  • BUS 300
    Foundations of Business
    3 Credit Hours
  • BUS 305
    Principles of Accounting
    3 Credit Hours
  • BUS 310
    Concepts of Microeconomics
    3 Credit Hours
  • BUS 311
    Concepts of Macroeconomics
    3 Credit Hours
  • BUS 315
    Introduction to Business Writing
    3 Credit Hours
  • BUS 317
    Introductions to Business Law
    3 Credit Hours
  • BUS 320
    Foundations of Statistics
    3 Credit Hours
  • BUS 323
    Introductions to Organizational Behavior
    3 Credit Hours
  • BUS 325
    Introductions to Leadership
    3 Credit Hours
  • BUS 330
    Principles of Marketing
    3 Credit Hours
  • BUS 334
    Essentials of Corporate Finance
    3 Credit Hours
  • BUS 340
    Introductions to Information System
    3 Credit Hours
  • BUS 345
    Fundamentals of Decision Making
    3 Credit Hours
  • BUS 349
    Foundations in Operations Management
    3 Credit Hours
  • BUS 355
    Essentials of Entrepreneurship
    3 Credit Hours
  • BUS 387
    Introductions to Business Research
    3 Credit Hours
  • BUS 390
    Development of Business Strategy
    3 Credit Hours
  • BUS 367
    The Necessities of International Marketing & Culture
    3 Credit Hours
  • BUS 385
    Principles of Advertising
    3 Credit Hours
  • BUS 350
    Introduction to Sales Management
    3 Credit Hours

  • COM 101
    Composition 1
    3 Credit Hours
  • COM 102
    Composition 2
    3 Credit Hours
  • COM 105
    Academic Communication
    3 Credit Hours
  • MTH 115
    College Algebra
    3 Credit Hours
  • SBS 210
    Psychology, Motivation, and Decision-Making
    3 Credit Hours
  • HUM 201
    History of Social Movements
    3 Credit Hours
  • SCI 215
    Creating a Sustainable World: Technology and Energy Solutions
    3 Credit Hours
  • IST 212
    Personal Finance
    3 Credit Hours
  • IST 301
    Speech, Debate, and Ethics
    3 Credit Hours
  • IST 390
    Integrative Studies Capstone
    3 Credit Hours

  • BUS 115
    Introduction to Communication
    3 Credit Hours
  • BUS 120
    English Composition
    3 Credit Hours
  • BUS 135
    College Algebra
    3 Credit Hours
  • BUS 150
    English Literature
    3 Credit Hours
  • BUS 165
    Human Geography
    3 Credit Hours
  • HUM 170
    Human Civilizations
    3 Credit Hours
  • POL 205
    International Relations
    3 Credit Hours
  • PSY 235
    Introduction to Psychology
    3 Credit Hours
  • SOC 245
    Introduction to Sociology
    3 Credit Hours
  • SCI 280
    Environmental Science
    3 Credit Hours
  • PHL 190
    Critical Thinking and Problem Solving
    3 Credit Hours
  • BUS 347
    Project Management
    3 Credit Hours
  • BUS 130
    E-Commerce
    3 Credit Hours
  • BUS 335
    Principles of Managerial Accounting
    3 Credit Hours
  • BUS 358
    Principles of Human Resource Management
    3 Credit Hours

  • BUS 352
    Consumer Behavior
    3 Credit Hours
  • BUS 354
    Principles of Branding
    3 Credit Hours
  • BUS 378
    Digital Marketing Strategy
    3 Credit Hours
  • BUS 421
    Customer Relationship Management
    3 Credit Hours
  • BUS 423
    Integrated Marketing Communication
    3 Credit Hours
Learning Outcomes

What you'll learn

The Bachelors of Business Administration (BBA) course at PBS encourages students to achieve the following academic and professional objectives:

  • Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management

  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience

  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience

  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making

  • Illustrate the value of diversity when developing a global perspective

  • Use independent, critical thinking, and reasoning skills to identify problems and apply problem-solving abilities

  • Employ a sense of ethics and values that can be applied in a personal and professional environment

  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals

  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating, and interpreting the data

TESTIMONIALS

Here is the testimonial of Jessica Oli.  In this testimonial she shares her views of her association with PBS.

Jessica Oli

Our student, Bhawana Shrestha shares her experience with Presidential Business School.

Bhawana Shrestha

Our student, Prajwol Tamrakar, shares his experience with Presidential Business School.

Prajwol Tamrakar

Our student, Pankaj Raj Singh shares his experience with Presidential Business School.

Pankaj Raj Singh

Our student, Bharati Sahani shares her experience with Presidential Business School.

Bharati Sahani

Our student, Priya Adhikari shares her experience with Presidential Business School.

Priya Adhikari

 

Our student, Sajja Malla shares her experience with Presidential Business School.

Sajja Malla
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