BBA -Marketing

4 years 120 Credit Hours
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Philosophy

The Bachelor of Business Administration (BBA) stands out as one of the world's most sought-after business courses, seamlessly integrating academic rigor with real-life problem-solving approaches. This integration ultimately equips BBA graduates with entrepreneurial know-how, positioning them to excel in the realms of business and management. The program's curriculum uniquely blends business and management theories with the practical challenges encountered in day-to-day business operations.

At this academic level, students undergo training that delves into fundamental business concepts. Simultaneously, they cultivate an awareness of ethically and socially responsible business practices. This comprehensive approach molds them into adept team leaders capable of navigating and contributing effectively in a dynamic business world.

Overview

The Westcliff University—Bachelor of Business Administration (BBA) program, offered by the Presidential Graduate School, is a four-year, 120-credit program meticulously structured to cultivate middle-level managers and business leaders. It stands on par with existing courses in national curricula at universities in Nepal. However, this unique Westcliff University degree, conferred by Presidential's, distinguishes itself as an international qualification adhering to global curriculum standards, thus ensuring international recognition while embracing local business and managerial values.

The program's transnational fusion, as envisioned by the School, yields human resources capable of meeting the demands of both domestic and global markets while fostering individual and professional growth.

The Presidential's BBA equips graduates for a diverse array of managerial roles in both business and non-profit organizations, emphasizing crucial specializations aligned with market needs. Students develop fundamental and practical professional skills across all facets of business, enhancing their decision-making and problem-solving capacities. This undergraduate program also hones individuals' abilities to plan, organize, direct, and control the functions and processes of a firm and organization.

The curriculum encompasses comprehensive instruction in management theory, human-resource management and behavior, accounting, qualitative methods, purchasing and logistics, organization and production, as well as marketing and business decision-making. Noteworthy is the fact that this academic program provides students with a robust conceptual foundation and practical skills in various business areas.

Courses Content
BBA–Specialization in Marketing

The BBA in Marketing curriculum at PBS encompasses a wide array of exciting courses. This specialization equips students with the knowledge and tools required to become effective marketing department officers or managers. The program places a strong emphasis on the global dimensions of marketing, the development of specialized plans for marketing, sales, and advertising, as well as the interplay between the marketing department and other departments within the firm.

4 years 120 Credit Hours 40 Modules

  • BUS 300
    Foundations of Business
    3 Credit Hours
  • ACC 300
    Principles of Accounting
    3 Credit Hours
  • ECO 300
    Concepts of Microeconomics
    3 Credit Hours
  • ENG 315
    Business Communication
    3 Credit Hours
  • MTH 300
    Foundation of Statstics
    3 Credit Hours
  • BUS 306
    Introductions to Business Law
    3 Credit Hours
  • ECO 301
    Concepts of Macroeconomics
    3 Credit Hours
  • ORG 300
    Introductions to Organizational Behavior
    3 Credit Hours
  • LDR 300
    Introductions to Leadership
    3 Credit Hours
  • MKT 300
    Principles of Marketing
    3 Credit Hours
  • FIN 300
    Essentials of Corporate Finance
    3 Credit Hours
  • TECH 310
    Management of Information System
    3 Credit Hours
  • MGT 300
    Fundamentals of Decision Making
    3 Credit Hours
  • LDR 303
    Foundations in Operations Management
    3 Credit Hours
  • ENT 300
    Essentials of Entrepreneurship
    3 Credit Hours
  • RES 300
    Introductions to Business Research
    3 Credit Hours
  • CAP 400
    Development of Business Strategy
    3 Credit Hours
  • MKT 301
    The Necessities of International Marketing & Culture
    3 Credit Hours
  • MKT 302
    Principles of Advertising
    3 Credit Hours
  • MGT 301
    Introduction to Sales Management
    3 Credit Hours

  • COM 101
    Composition 1
    3 Credit Hours
  • COM 102
    Composition 2
    3 Credit Hours
  • COM 207
    Critical Thinking & Research (IST 390)
    3 Credit Hours
  • MTH 115
    College Algebra
    3 Credit Hours
  • SBS 210
    Psychology, Motivation, and Decision-Making
    3 Credit Hours
  • HUM 201
    History of Social Movements
    3 Credit Hours
  • SCI 215
    Creating a Sustainable World: Technology and Energy Solutions
    3 Credit Hours
  • MTH 120
    Personal Finance (IST 212)
    3 Credit Hours
  • COM 206
    Speech, Debate, and Ethics (IST 301)
    3 Credit Hours
  • HUM 231
    Language, Culture & Power (IST 311)
    3 Credit Hours

  • SBS 220
    Introduction to Political Economy
    3 Credit Hours
  • PMP 300
    Fundamentals of Project Management
    3 Credit Hours
  • MGT 303
    Online Business
    3 Credit Hours
  • ACC 301
    Principles of Managerial Accounting
    3 Credit Hours
  • HRM 400
    Principles of Human Resource Management
    3 Credit Hours

  • MGT 402
    Customer Relationship Management
    3 Credit Hours
  • MKT 303
    The Psychology of Consumer Behavior
    3 Credit Hours
  • MKT 304
    Principles of Branding
    3 Credit Hours
  • MKT 403
    Digital Marketing Strategy
    3 Credit Hours
  • MKT 404
    Integrated Marketing Communication
    3 Credit Hours
Learning Outcomes

What you'll learn

The Bachelors of Business Administration (BBA) course at PBS encourages students to achieve the following academic and professional objectives:

  • Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management

  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience

  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience

  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making

  • Illustrate the value of diversity when developing a global perspective

  • Use independent, critical thinking, and reasoning skills to identify problems and apply problem-solving abilities

  • Employ a sense of ethics and values that can be applied in a personal and professional environment

  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals

  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating, and interpreting the data

TESTIMONIALS

Here is the testimonial of Jessica Oli.  In this testimonial she shares her views of her association with PBS.

Jessica Oli

Our student, Bhawana Shrestha shares her experience with Presidential Business School.

Bhawana Shrestha

Our student, Prajwol Tamrakar, shares his experience with Presidential Business School.

Prajwol Tamrakar

Our student, Pankaj Raj Singh shares his experience with Presidential Business School.

Pankaj Raj Singh

Our student, Bharati Sahani shares her experience with Presidential Business School.

Bharati Sahani

Our student, Priya Adhikari shares her experience with Presidential Business School.

Priya Adhikari

 

Our student, Sajja Malla shares her experience with Presidential Business School.

Sajja Malla

Inspire, Lead, and Innovate With American Degree Offered At Presidential Business School.

Presidential Business School - Admission Open

Join us as we delve into Mr. Rai's enlightening narrative, uncovering the myriad of opportunities and support that contributed to his exceptional MBA journey at the Presidential Business School

Pravash Rai

Dive into the Journey of Preisdential's BBA Graduate! 🎓 Prajwol Tamrakar, a BBA 2022 graduate from Presidential Business School, opens up about his transformative experience

Prajwol Tamrakar

Join Jyotsana K.C., a BBA 2022 Graduate, as she takes us through her enriching journey at Presidential Business School. Discover the unique blend of academics and experiences that set our BBA program apart. Learn how our team's mentorship shaped her growth, and explore the wealth of resources that enhance our students' paths

Jyotsana K.C
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