BBA -Marketing

4 years 120 Credit Hours
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Bachelors of Business Administration (BBA) is the world’s other sought-after business course that integrates academic rigor with real-life problem-solving approaches, which ultimately equips the BBA graduates with the entrepreneurial know-how to excel at business and management. The program curriculum fuses business/ management theories with day-to-day business issues. Students at this level are trained to explore fundamental business concepts while they simultaneously develop an awareness of ethically and socially responsible business practices, henceforth becoming team leaders capable of working effectively in a dynamic business world.


The PBS BBA is a 4-year, 120-credit program structured and built to produce middle-level managers/ business leaders. Equally competitive with the existing courses within the national curricula at Universities here in Nepal, this Westcliff University degree offered by PBS is an international degree, which adheres to a global standard of curriculum to garner international recognition while it still embraces local business/ managerial values. The School believes this transnational fusion embodied in the program produces human resources that not only cater to the needs of both the domestic and global markets but also thrive individually and professionally.

The PBS BBA prepares graduates for a wide range of managerial positions in business and non-profit organizations with special emphasis on crucial areas of specialization to meet the market needs.Students acquire fundamental as well as practical professional skills in all phases of business including decision-making and problem-solving capacities. Further, this undergraduate program prepares individuals to plan, organize, direct, and control the functions and processes of a firm and an organization. The program includes instruction in management theory, human-resource management and behavior, accounting and other qualitative methods, purchasing and logistics, organization and production, and marketing and business decision-making. Not to mention, this academic program provides students with a sound conceptual foundation and practical skill in various areas of business.

Courses Content
BBA–Specialization in Marketing

The BBA Marketing  curriculum at PBS includes a whole range of exciting courses. This concentration prepares students with the knowledge and tools they need to be a marketing department officer or manager. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

4 years 120 Credit Hours 40 Modules

  • BUS 300
    Foundations of Business
    3 Credit Hours
  • ACC 300
    Principles of Accounting
    3 Credit Hours
  • ECO 300
    Principles of Microeconomics
    3 Credit Hours
  • ECO 301
    Principle of Macroeconomics
    3 Credit Hours
  • ENG 315
    Business Communication
    3 Credit Hours
  • BUS 306
    Introductions to Business Law
    3 Credit Hours
  • MTH 300
    Foundations of Statistics
    3 Credit Hours
  • ORG 300
    Introductions to Organizational Behavior
    3 Credit Hours
  • LDR 300
    Introductions to Leadership
    3 Credit Hours
  • MKT 300
    Principles of Marketing
    3 Credit Hours
  • FIN 300
    Essentials of Corporate Finance
    3 Credit Hours
  • TECH 310
    Management of Information Systems
    3 Credit Hours
  • MGT 300
    Fundamentals of Decision Making
    3 Credit Hours
  • LDR 303
    Foundations in Operations Management
    3 Credit Hours
  • ENT 300
    Essentials of Entrepreneurship
    3 Credit Hours
  • RES 300
    Introductions to Business Research
    3 Credit Hours
  • CAP 400
    Development of Business Strategy
    3 Credit Hours
  • MKT 301
    The Necessities of International Marketing & Culture
    3 Credit Hours
  • MKT 302
    Principles of Advertising
    3 Credit Hours
  • MGT 301
    Introduction to Sales Management
    3 Credit Hours

  • COM 101
    Composition 1
    3 Credit Hours
  • COM 102
    Composition 2
    3 Credit Hours
  • COM 105
    Academic Communication
    3 Credit Hours
  • MTH 115
    College Algebra
    3 Credit Hours
  • SBS 210
    Psychology, Motivation, and Decision-Making
    3 Credit Hours
  • HUM 201
    History of Social Movements
    3 Credit Hours
  • SCI 215
    Creating a Sustainable World: Technology and Energy Solutions
    3 Credit Hours
  • IST 212
    Personal Finance
    3 Credit Hours
  • IST 301
    Speech, Debate, and Ethics
    3 Credit Hours
  • IST 390
    Integrative Studies Capstone
    3 Credit Hours

  • SBS 220
    Introduction to Political Economy
    3 Credit Hours
  • PMP 300
    Fundamentals of Project Management
    3 Credit Hours
  • MGT 303
    Online Business
    3 Credit Hours
  • ACC 301
    Principles of Managerial Accounting
    3 Credit Hours
  • HRM 400
    Fundamentals of Human Resource Management
    3 Credit Hours

  • MKT 303
    The Psychology of Consumer Behavior
    3 Credit Hours
  • MKT 304
    Principles of Branding
    3 Credit Hours
  • MKT 403
    Digital Marketing Strategy
    3 Credit Hours
  • MGT 402
    Customer Relationship Management
    3 Credit Hours
  • MKT 404
    Integrated Marketing Communication
    3 Credit Hours
Learning Outcomes

What you'll learn

The Bachelors of Business Administration (BBA) course at PBS encourages students to achieve the following academic and professional objectives:

  • Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management

  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience

  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience

  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making

  • Illustrate the value of diversity when developing a global perspective

  • Use independent, critical thinking, and reasoning skills to identify problems and apply problem-solving abilities

  • Employ a sense of ethics and values that can be applied in a personal and professional environment

  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals

  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating, and interpreting the data


Here is the testimonial of Jessica Oli.  In this testimonial she shares her views of her association with PBS.

Jessica Oli

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